{"id":28,"date":"2019-12-04T12:12:28","date_gmt":"2019-12-04T12:12:28","guid":{"rendered":"https:\/\/leabensasson.com\/?page_id=28"},"modified":"2022-09-14T16:38:23","modified_gmt":"2022-09-14T19:38:23","slug":"about-me","status":"publish","type":"page","link":"https:\/\/leabensasson.com\/en\/about-me\/","title":{"rendered":"About me"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-uydo&#8221; back_image=&#8221;417&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;inherit&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;7&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; back_size=&#8221;cover&#8221; row_height_pixel=&#8221;600&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; text_color=&#8221;accent&#8221; el_class=&#8221;titulo_big&#8221;][\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]I\u00b4ve studied Communication Sciences at the Universidad Cat\u00f3lica del Uruguay; the career of Arts, Music &amp; Entertainment Management, in Liverpool &#8211; UK, with a scholarship from the LIPA Institute (Liverpool Institute for the Performing Arts) directed by Paul MacCartney, and Cultural Management at the Ita\u00fa Foundation, Montevideo.<\/p>\n<p>In 1993 I made my first international production, with the Brazilian singer Alcione. This was the beginning of a succession of successful international productions &#8211; mostly from Brazil (Djavan, Ivan Lins, Tit\u00e1s, Hermeto Pascoal).<\/p>\n<p>At that time I began working on aspects of production with uruguayan musicians Jorge Schellemberg, Claudio Taddei and La Abuela Coca.<\/p>\n<p>In 1995, I was invited to the program &#8220;La Sed y el Agua&#8221;, on Channel 5 (National Television), to be part of a debate on Uruguayan music. There I met Ruben Rada, with whom I crystallized an agreement to prepare his definitive return to Uruguay after more than 12 years of absence.<\/p>\n<p>With the release of his album &#8220;Montevideo&#8221; at the Teatro Sol\u00eds, in two memorable concerts, I began my career as Manager in uruguayan music. Rada invited me to join his new band as a vocalist.<\/p>\n<p>As a singer, I\u00b4ve performed in Argentina, Brazil, Paraguay, Chile, Mexico, USA, Canada, Spain, France, Portugal, Germany, Korea and the United Arab Emirates.<\/p>\n<p>As a manager, I\u00b4ve built a path that led Rada to great recognition and to be the first Uruguayan artist honored with the \u201cLifetime Achievement Award\u201d of the Latin Grammy Academy, in 2011.<\/p>\n<p>I founded the Zapatito Discos record label in 1998 and La Otra Cuarteto Vocal, a four singers a cappella project that recorded two albums. I have participated as Executive Producer of more than a dozen albums in Uruguay.<\/p>\n<p>Also produced Ruben Rada&#8217;s experiences on radio and I have been the articulator of his reintegration into the television media as a program conductor, and as the protagonist of fictions in Uruguay and Argentina. I have also conducted with excellence his activities in the area of \u200b\u200badvertising and cinema.<\/p>\n<p>Together with Horacio Buscaglia and Ruben Rada, I created the \u201cRada Para Ni\u00f1os\u201d project in 1999. Since the beginning of this project, Rada and Buscaglia songs are taught in every school all over the country. I was responsible for the development of songwriter Jorge Drexler&#8217;s career in Uruguay, from his album &#8220;Llueve&#8221; to his album &#8220;Sea&#8221; inclusive.<\/p>\n<p>I was settled for eight years in Argentina where I joined the management of the argentines Adrian Iaies, Javier Malosetti, Ramiro Mussotto and Gustavo Cordera, with whom he traveled by all of Argentina and Latin America.<\/p>\n<p>In Buenos Aires I worked at Pelo Music and years later I\u00b4ve been Sales Manager at Sony Music on the occasion of the opening of his booking agency \u201cDay 1\u201d.<\/p>\n<p>During this period, my first solo album <em>No son Rosas<\/em>\u00a0was released. With my songs I opened the shows of Buena Vista Social Club (Cuba), Ana Bel\u00e9n &amp; Victor Manuel (Espa\u00f1a), Martinho Da Vila (Brazil) and Pedro Guerra (Islas Canarias) in Montevideo. In 2016 I released a new format of songs with humor, which I like to define as \u201cSingUp\u201d.<\/p>\n<p>Since my return to Uruguay, in 2011, I\u00b4ve added several projects in Montevideo and around the country: the &#8216;Uruguay Mas Musica&#8217; Festival (with the participation of the Brazilian Chico C\u00e9sar), \u201cDandy, un Hamlet de Carnaval\u201d (by Horacio Ferrer), Yambo Kenya ( as singer and producer), Yentl (musical theater as manager and author of the lyrics of the songs).<\/p>\n<p>I was part of the cast of the musicals &#8220;The Violinist on the Roof&#8221; and &#8220;Matilda&#8221; as a singer and actress.<\/p>\n<p>The TV summoned me in first person participating as Jury of the programs &#8220;El Casting de La Tele&#8221; (Ideas del Sur, Argentina), &#8220;Peque\u00f1os Gigantes&#8221;, &#8220;Yo Me Llamo&#8221; and &#8220;Yo Me Llamo 2&#8221; (Teledoce, Uruguay).<\/p>\n<p>In 2015 I founded\u00a0<strong>La Escuela de la Voz<\/strong>, a well-being endeavor that helps people incorporate singing into their lives as a tool for happiness.<\/p>\n<p>I have also been convened as a speaker for the \u201cMa\u00f1anas con L\u00edderes\u201d cycle in Punta del Este, Uruguay; also for the \u201cMeeting of Cultures\u201d in Nueva Helvecia, Uruguay; \u201cCult-Up\u201d at the Cultural Center of Spain, Uruguay and by the Dove (Unilever) brand for its \u201cI Dove Me\u201d motivational talks event at the Sodre Auditorium, Montevideo Uruguay.<\/p>\n<p>I performed as a Curator of the first two editions of the International Fair of Social Innovation (FIIS) in Montevideo. In addition, I\u00b4ve carried out teaching activities in the Bachelor&#8217;s degrees and Techniques of Cultural Management of the CLAEH, ORT and Ita\u00fa Foundation institutes.<\/p>\n<p>I was selected by the newspaper &#8220;El Observador&#8221; as one of the 50 influential Uruguayan women, who stand out in their work.<\/p>\n<p>My second solo album <em>Buena Fortuna<\/em>\u00a0was released in 2020 for the Montevideo Music Group label.[\/vc_column_text][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-download3&#8243; icon_color=&#8221;accent&#8221; size=&#8221;fa-2x&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-199140&#8243; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; linked_title=&#8221;yes&#8221; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;100&#8243; title=&#8221;Download Resume&#8221; link=&#8221;url:https%3A%2F%2Fleabensasson.com%2Fweb%2Fdownloads%2FLEA_BENSASSON_dossier.pdf||target:%20_blank|&#8221;][\/vc_icon][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] [\/vc_column_text][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-uydo&#8221; back_image=&#8221;417&#8243; back_repeat=&#8221;no-repeat&#8221; back_attachment=&#8221;inherit&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;7&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; back_size=&#8221;cover&#8221; row_height_pixel=&#8221;600&#8243;][vc_column column_width_percent=&#8221;100&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/pages\/28"}],"collection":[{"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":5,"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/pages\/28\/revisions\/428"}],"wp:attachment":[{"href":"https:\/\/leabensasson.com\/en\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}